Benefits don’t end when your clients are done with your company. Feeding their hobbies, passions, interests, and enjoyment outside of work will provide the next level of customer care and a step up from the typical company/client relationship. Give them the subscription to that classic car publication they’ve always wanted, or an invite to a wine tasting in their area.
Give them access to experiences they can’t get anywhere else. Connect with them on a personal level and discover a relationship that goes far beyond benefits.